How Customer Loyalty can Increase Sales
Humans are truly creatures of habit. We get in routines and rhythms that dictate our daily activities, and remain loyal to our favorite restaurants and stores. Now what if you took that customer loyalty, and turned it into something that can benefit you AND your customer?
Customer loyalty means that customers are constantly coming back to your business, but why? Because you provide them with products, services, and experience that they remember and value. The customer service at your business can truly define your success.
That customer retention alone can save you money. The amount of money put into marketing to bring in a new customer can be up to 5 times more expensive than keeping an existing one! While you should always focus on bringing in new business, it’s important to appeal to those that already support you and your brand.
Customers that know you and your business are also more likely to take advantage of sales and promotions that you offer. That means they will spend more in your store on average throughout the year, and will want to hear more from you!
This is where developing a Loyalty program can really come in handy. Whether through points, exclusive deals, or various types of rewards, a loyalty program will give back to your faithful customers, while encouraging them to return again!
Setting up a Customer Loyalty program can be a daunting task.
Consequently you’ll be asking yourself questions like:
- How do you keep in touch with your customers?
- What will you offer them?
- How can you know if the program is really working?
With how great the rewards of a Customer Loyalty program can be, it’s well worth the investment. But where do you find the time needed to put something like this together? We have the solution for you.
Our partnership with Como has been tremendous – and we are excited to bring you the power of customer loyalty paired with the POS system you already know! Como helps provide you with a customized app, plus experience and tips on getting your program started. Your customers can even redeem accrued points through your POS without any extra hassle on your end.
Interested in trying out a Customer Loyalty Program? Give us a call and let’s get started today!