The day after our president spoke to the nation for his, I found myself asking: what is the state of our union, as individuals and as businesses (in our case, selling POS software in Los Angeles)? The economy is certainly improving, for small businesses and consumers, but not at the pace one would hope.  So what can we all do to contribute to a better business and consumer economy for all?

Invest in your business wisely

The ever-changing landscape of global innovation is certainly evident in the exponential growth (and exponential downfall) of various sectors. As a POS software company, we are on the right side of the equation given that one area of continuous growth since the recession has been within the software industry. One needs only to look at San Francisco’s record-breaking cost of living increase to see evidence of such.  For the flip side, look at Detroit and the manufacturing sector.

This makes it of the utmost importance for restaurants and retail stores to invest in POS software and hardware bundles that are designed for the long-term. These should be custom-designed for your business, able to integrate with QuickBooks and Sage, and should fall in line with PCI compliance regulations. You should choose a POS system that provides every advantage at an affordable price.

Invest in yourself wisely

When politicians and other public figures discuss the “inequality gap,” what immediately is conjured in most minds is the income inequality gap. That is, the difference between what the highest-paid workers at companies make and what the lowest-paid workers earn is higher than it has ever been before, even with inflation. Is this the real inequality gap though, or is something else afoot here?

The State of the Union address provides a unique window into the fluid nature of the time in which we live. For example, inequality has always been something our country has strived to overcome, whether race inequality, gender inequality and now, what appears to be income inequality. But where did the income gap originate? After all, we have inarguably become more progressive in our values as a whole.

The real gap is an education gap. Never has the income difference between those who have college degrees and those who don’t been starker. The unemployment rate, similarly, appears to correlate with the education gap. So what gives here? Well, the cost of a college education in the United States has also hit an all-time high. For the first time in history, college loans exceed the country’s credit card debt. Something must be done to mitigate the loss of intelligence we are experiencing relative to BRIC countries (Brazil, Russia, India, China) due to the unaffordable cost of higher education.

So what does this tell us? Business capital and human capital draw a parallel in more ways than we think. Businesses, whether investing in POS software or products, should have an equal opportunity to thrive. We should invest in the same for our country’s children who, if we continue along a path of inequality, will be even less likely to have their own prospering businesses.